MetaCommunications

Marketing & Creative Operations Blog

April 14, 2015

Deploying Personalized Content and Multivariate Testing: Managing the Increased Need for Content

April 14, 2015

Digital Asset Management Implementation Strategies Marketing Operations

April 3, 2015

What an “All-In-One” Project Workflow Solution Actually Means

April 3, 2015

While many marketing management solutions insist that their products are “All-in-One” systems, Workgroups DaVinci is the only one that truly backs up that claim.

Digital Asset Management Financial Management Online Proofing

March 27, 2015

How to Effectively Manage Resources for Your Creative Team

March 27, 2015

Are you struggling to effectively assign tasks to your creative team? Do your contributors provide work via different pathways, using different file management techniques? Well, you’re not alone.

Creative Operations Digital Asset Management Marketing Operations

March 17, 2015

Get on the DAM Train

March 17, 2015

As online marketing activities continue to expand, digital asset management (DAM) has become a more common practice among leading brands. I see companies of all sizes centralizing and managing images, mixed media, video and other files through systems like Workgroups DaVinci.

Creative Operations Digital Asset Management Marketing Operations

February 20, 2015

How Do You Move a Marketing Lead from Suspect to Client?

February 20, 2015

Clients are in control these days. They do online research, read reviews and check social circles for support or criticism of a brand. Brands are now at the will of the online community.

Marketing Operations

February 5, 2015

Five Key Digital Marketing Trends to Watch in 2015

February 5, 2015

Every year, we see trends in digital marketing. Some extend existing behavior, while others offer new opportunities. This year is expected by some to be a year of “digital marketing transformation.”

Marketing Operations

January 15, 2015

Make Life Easy for Your Creative Reviewers and Approvers

January 15, 2015

Receiving consistently prompt and complete feedback requires a proofing process that eliminates extra steps, hassles and downloads for reviewers.

Creative Operations Online Proofing

December 23, 2014

Planning for Success: How to Replace Your Project Management System(s)

December 23, 2014

Often times as businesses grow and evolve, expanding their talent bench, or absorbing new departments, you’ll find that not everyone works in the same manner.

Creative Operations Online Proofing Project Management

December 16, 2014

What Every Marketer Must Know About Digital Asset Management

December 16, 2014

This year, marketers are targeting a variety of channels to interact with their customers, delivering rich media content on everything from massive billboards, to mobile devices, and even smart watches.

Digital Asset Management Marketing Operations

November 13, 2014

5 Productivity Articles That Help Lead to Success at Work and at Home

November 13, 2014

From personal habits to organizing work principles, we discover practices that can work across all types of careers.

Creative Operations Marketing Operations Online Proofing

October 14, 2014

Connecting the Dots on the Customer Journey

October 14, 2014

The path toward a customer purchase – the “customer journey” – is typically comprised of multiple touchpoints. Marketing experts across multiple verticals point to achieving success by understanding how and why customers interact with our brands.

Creative Operations Marketing Operations Online Proofing

September 4, 2014

Online Proofing: The Answer to Workflow Roadblocks

September 4, 2014

Creative proofing and approval can be easily handled online. Whether in the cloud or residing on proprietary servers, creative assets can move through approval channels using a convenient shared interface.

Creative Operations Marketing Operations Online Proofing

August 28, 2014

The 5 Most Useful Marketing Resources for Your Marketing Team

August 28, 2014

Today’s marketers have to stay current with the evolving marketing landscape. The four Ps (product, price, promotion and place) which has been replaced by the four Cs (consumer, cost, communication, convenience).

Creative Operations Marketing Operations Online Proofing

August 19, 2014

New Feature: Synchronizing Activities

August 19, 2014

A powerful new feature of Workgroups DaVinci’s Advanced Workflow & Scheduling engine is the ability to synchronize activities across multiple jobs within a project.

Creative Operations Marketing Operations New Product Features

August 14, 2014

Get the Most Out of Your Marketing Team in 3 Easy Steps

August 14, 2014

Between the creation of appealing digital assets, performance measurement and staying within budget, teams must race to capture mindshare without missing a beat.

Creative Operations Digital Asset Management Marketing Operations

August 7, 2014

Motivate Your Marketing Project Team with These 3 Steps

August 7, 2014

Project management is challenging, with multiple moving parts, enterprise expectations, different personalities and other challenges. Here are seven pathways within three steps to a more motivated project team.

Creative Operations Digital Asset Management Implementation Strategies

August 5, 2014

Workgroups DaVinci Integrates with the All-New Adobe Creative Cloud

August 5, 2014

With Adobe’s recent announcement on the release of the new Creative Cloud, customers have been inquiring about Workgroups DaVinci’s ability to integrate with these new tools.

Creative Operations Digital Asset Management Financial Management

August 1, 2014

New Features: Calendar Integration and Schedule Locking

August 1, 2014

We’re excited to announce two new features for our Advanced Workflow & Scheduling engine that give you even more functionality and flexibility while managing your job schedules.

Creative Operations Digital Asset Management Financial Management

July 28, 2014

New Feature: Dashboard Tags

July 28, 2014

Organizing your campaigns, projects, and jobs has never been easier thanks to the new tagging feature recently added to Workgroups DaVinci.

Creative Operations Digital Asset Management Financial Management

July 14, 2014

A Guide to Prioritizing Marketing Projects

July 14, 2014

Selecting the right mix of marketing projects to dedicate your team’s time and resources to can be the difference between company growth and costly setbacks.

Creative Operations Digital Asset Management Financial Management

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