MetaCommunications

Marketing & Creative Operations Blog

August 25, 2015

15 Must-Ask Questions When Hiring A Creative Freelancer

August 25, 2015

When your team needs to bring in specialized outside help, the first (and sometimes only) questions that usually spring to mind are “How much will this cost?” and “Is this person any good?”

Creative Operations Marketing Operations

August 5, 2015

Flash Goes the Way of the Dodo

August 5, 2015

Don’t let your team’s productivity fall victim to outdated technology.

Creative Operations Implementation Strategies Marketing Operations

July 23, 2015

Proof Anywhere with the New Edition of Approval Manager

July 23, 2015

Introducing the latest edition of Approval Manager with an improved user interface and powerful new tools for proofing and review!

June 25, 2015

The Deep Dive on Value: Tracking Money, Time and Assets

June 25, 2015

Adding financial tracking tools to a productivity solution provides your business with a detailed map that leads to faster and better informed decision making and more innovative campaigns.

June 8, 2015

6 Tips to Supercharge Brainstorming

June 8, 2015

Great ideas. They’re the white whale of your team’s success; elusive and yet hugely important. Where do great ideas come from and how can you fine tune your team’s ideation process to catch them when they swim by?

June 1, 2015

Risky Business: Piecing Together a Creative Workflow Solution

June 1, 2015

How many project management/workflow platforms are out there? 150? 200? Now, how many of those are standalone products? Most of them. On the flip side, the number of workflow solutions that integrate digital asset management, financial management, and online proofing into a unified platform for creative workgroups is decidedly limited.

Creative Operations Marketing Operations Project Management

May 19, 2015

Strategies to Promote and Facilitate Creativity in the Workplace

May 19, 2015

Creative Operations Marketing Operations Project Management

May 13, 2015

Things to Consider as You Create a New Brand

May 13, 2015

Branding your company and/or its solutions often takes careful consideration these days. There are thousands of brands competing for mindshare, digital and traditional marketing channels, instant feedback loops, and an informed, empowered audience that requires thoughtful strategy to attract and engage.

Creative Operations Marketing Operations Project Management

April 29, 2015

Tips on Getting the Most Out of HOW Design Live

April 29, 2015

HOW Design Live 2015, the biggest conference of creative professionals and industry innovators anywhere, begins on Monday. Here’s a brief rundown of some of the fun that’s in store for our booth and the entire conference!

Creative Operations Implementation Strategies Project Management

April 14, 2015

Deploying Personalized Content and Multivariate Testing

April 14, 2015

Digital Asset Management Implementation Strategies Marketing Operations

April 3, 2015

What an “All-In-One” Project Workflow Solution Actually Means

April 3, 2015

While many marketing management solutions insist that their products are “All-in-One” systems, Workgroups DaVinci is the only one that truly backs up that claim.

Digital Asset Management Financial Management Online Proofing

March 27, 2015

How to Effectively Manage Resources for Your Creative Team

March 27, 2015

Are you struggling to effectively assign tasks to your creative team? Do your contributors provide work via different pathways, using different file management techniques? Well, you’re not alone.

Creative Operations Digital Asset Management Marketing Operations

March 17, 2015

Get on the DAM Train

March 17, 2015

As online marketing activities continue to expand, digital asset management (DAM) has become a more common practice among leading brands. I see companies of all sizes centralizing and managing images, mixed media, video and other files through systems like Workgroups DaVinci.

Creative Operations Digital Asset Management Marketing Operations

February 20, 2015

How Do You Move a Marketing Lead from Suspect to Client?

February 20, 2015

Clients are in control these days. They do online research, read reviews and check social circles for support or criticism of a brand. Brands are now at the will of the online community.

Marketing Operations

February 5, 2015

Five Key Digital Marketing Trends to Watch in 2015

February 5, 2015

Every year, we see trends in digital marketing. Some extend existing behavior, while others offer new opportunities. This year is expected by some to be a year of “digital marketing transformation.”

Marketing Operations

January 15, 2015

Make Life Easy for Your Creative Reviewers and Approvers

January 15, 2015

Receiving consistently prompt and complete feedback requires a proofing process that eliminates extra steps, hassles and downloads for reviewers.

Creative Operations Online Proofing

December 23, 2014

Planning for Success: How to Replace Your Project Management System(s)

December 23, 2014

Often times as businesses grow and evolve, expanding their talent bench, or absorbing new departments, you’ll find that not everyone works in the same manner.

Creative Operations Online Proofing Project Management

December 16, 2014

What Every Marketer Must Know About Digital Asset Management

December 16, 2014

This year, marketers are targeting a variety of channels to interact with their customers, delivering rich media content on everything from massive billboards, to mobile devices, and even smart watches.

Digital Asset Management Marketing Operations

November 13, 2014

5 Productivity Articles That Help Lead to Success at Work and at Home

November 13, 2014

From personal habits to organizing work principles, we discover practices that can work across all types of careers.

Creative Operations Marketing Operations Online Proofing

October 14, 2014

Connecting the Dots on the Customer Journey

October 14, 2014

The path toward a customer purchase – the “customer journey” – is typically comprised of multiple touchpoints. Marketing experts across multiple verticals point to achieving success by understanding how and why customers interact with our brands.

Creative Operations Marketing Operations Online Proofing

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